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Best Online Contextual advertising Training Courses in India. Rating with Real Reviews

1
Simplilearn
Advanced Pay Per Click (PPC) Certification Training
The Advanced PPC Training Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives. Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Price:
€ 1,070
Course duration:
90 days
Employment:
No
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2
Udemy
Online Google Adwords Training Course - Pay-per-click (PPC)
Looking for an effective learning course or training class for PPC advertising? In order to learn PPC advertising (aka SEM) with Google Adwords, you'll need to have a great foundation of knowledge which is packed up right here in this tutorial style course. This course is developed for individuals who have had little success on their own with search engine marketing and who are looking for expert guidance. Rather than creating a learning course with advanced techniques and terminology that sounds foreign, I've designed a course that is both easy to digest and highly effective for those seeking to sharpen their skill set.
Price:
$24.99
Course duration:
6.5 hours
Employment:
No
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3
Institute of Data & Marketing (IDM)
Pay per Click (PPC) Course
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key performance indicators that boost your PPC performance.
Price:
£450.00
Course duration:
1 day
Employment:
No
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4
KnowledgeHut
Pay Per Click Advertising Course
we bring a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI. You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer.
Course duration:
Employment:
No
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5
Zuan Education
Pay Per Click Advertising Training
Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.
Course duration:
Employment:
No
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6
Digitally Smart
Pay Per Click Training
PPC stands for pay-per-click, and is an advertising model in which advertisers pay a fee each time one of their ads is clicked. The most well-known platform to run PPC campaigns is Google Ads (former Google AdWords), and in this course you will learn all you need to know to build and manage Google Ads campaigns to increase the number and quality to your website visitors.
Price:
$190
Course duration:
4 weeks
Employment:
No
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7
Delhi School of Digital Marketing (DSDM)
Advanced PPC Course
Once you are done with this PPC Classes, you will start getting lots of opportunities in Paid marketing. PPC marketing is booming. From small size online business to big brands, all prefer to hire professional AdWords experts for getting leads and increase sales. In our Pay Per Click training institute, we provide placement to our students in best companies, where they can work and earn good salaries. We all know that search engines love quality over quantity. That means that it’s not important that how many people are visiting our websites, it’s more important that the traffic that we are getting on our website should be targeted and interested in our products or services. PPC ads help you get right traffic at the right time because its gives you the option of showing ads on a specific time and geographic regions of your wish, from where you can get your targeted traffic.
Course duration:
Employment:
No
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8
DM Guru
PPC Training Course Gurgaon
Pay Per Click is the paid component of Digital Marketing Promotion. It is generally referred to as Google Adwords (Search Engine Marketing) or simply PPC. Pay per click, also known as PPC, is a much more extensive term than SEM and Google Adwords. DM Guru will help you to understand each concept and provide guidance on how to carry out paid promotions independently and efficiently. Whether you are looking for Display Advertising, Search Network or Video Marketing, DM Guru will help you understand each test and technique.
Price:
₹22,000
Course duration:
4 Weeks
Employment:
No
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9
Pearl Academy
Advertising & Marketing
This course is designed to help students understand the basics of business and how they can apply them to their career. It combines an application in business with marketing and advertising fundamentals. Learners also have the opportunity to interact with other cultures through international labs and social entrepreneurship.
Course duration:
2 Years
Employment:
Yes No
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What is Contextual Advertising?

Contextual advertising refers to an automated process in which a promotional message matches with relevant digital content. The algorithms that underpin contextual advertising choose the advertisements based upon keywords and other metadata. The resultant advertisement is targeted and relevant, which encourages users click through it. The publisher earns revenue from click-through activity and the advertiser receives more traffic.

Understanding Contextual Advertising

A large percentage of internet advertising is contextual. Google (now Alphabet Inc.) is the largest player in contextual marketing. AdSense allows publishers to place code on sites where AdSense serves ads. Sites are crawled to find keywords and context, and the relevant ads are then placed. Site owners can modify certain features such as the location and manner in which ads are displayed and the type of products and services that are advertised.

Contextual Advertising

Many online publishers and advertisers have found automation a huge boon. Automating ad serving allows publishers to place ads on large websites or small blogs without the need to have an ad sales team to find buyers, or an IT department to track and display ads. It has given advertisers more options and allowed them to reach profitable audiences without the need to search for them. It is changing rapidly and ads can now be customized based on demographic information and geographical location, not just what they contain.

Contextual Advertising’s Disadvantages

Contextual advertising has its disadvantages. They can distract from content and cause consumers to be annoyed. Their prevalence can also mean that they are not often noticed and might be placed next to their competitors. Consumers searching for content might not click on an ad that is obvious.

Contextual Advertising

Contextual advertising is still a relatively new field. Contextual advertising goes beyond web pages. It also incorporates video and game content. A dynamic billboard is a concept that uses a camera to identify the gender and age and then change the advertisements based on the data.

Contextual ads are not perfect. Privacy concerns are real with the integration of search history information and user data. Practically, high-value searches can be tracked from one site to another by the addition of new data streams to the contextual advertising machine. Most internet users know that a search for flight prices can linger for several weeks, or even months. A user could also search for keywords related to an engagement ring for many years.

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