Digital marketing professionals are important. However, anyone working in an online business must also have digital marketing skills. This includes entrepreneurs, small-business owners, marketing managers, as well as marketing specialists.
Online courses in digital marketing are one of the most effective ways to learn. A great course will help you quickly become a digital marketing professional and boost your career.
Expert online courses will teach you digital marketing strategies.
Learn about digital branding, reputation management, and other online marketing tools to help you advance your digital marketing career.
Marketing basics that include strategies and tools that can work across industries.
All businesses and organizations need to have marketing. Marketing is becoming increasingly important in today’s global economy. This course is applicable to all industries. It will teach you the fundamentals and tools of marketing. These topics cover market research and how it is important to strategy pricing, integrated communication and social media strategies.
What you’ll learn
Develop a basic customer segmentation system
Discover the psychology behind consumer decision making
Plan pricing strategies to maximize profitability
Define the right channels to support your market efforts
Learn how marketing metrics can help your business
Learn how to create a digital marketing strategy for your business.
Digital marketing is an integral part of modern marketing.
What you’ll learn
Today, digital marketing is crucial
Digital landscape changes: Learn the implications
How to create innovative and engaging content
Learn how to build and use consumer personas
Conduct competitor analysis and audit
Your own digital marketing strategy
Forrester US Digital Marketing Forecast 2018-2023 predicts that digital marketing will surpass $146 billion by 2023. How to position your company in the digital landscape. Create a digital marketing strategy that will help your business achieve its goals.
This course will give you an overview of the impact of digitalization on businesses and how to use it to your advantage. This course will help you apply your new knowledge to your future marketing activities. You will be able to create your own digital marketing strategy that meets the business goals.
Multiple choice quizzes will be used for the verification track assessment. To pass the course and demonstrate your understanding of digital marketing principles, you must score at least 50% on multiple choice questions.
What you will learn
Marketing creates value. Marketing can impact perceptions, purchase, and loyalty.
Segmentation, targeting and positioning are crucial to building and maintaining successful brands. This is how your marketing can be more profitable and efficient.
Conduct competitor analysis and audit
Digital marketing is essential today. Find out how the digital landscape has changed.
Your own digital marketing strategy