Take free online courses to learn social media marketing strategies and best practices from Boston University, UBC and Curtin, as well as other top schools and universities. To improve your knowledge and career, you can learn social media marketing tactics and tools. Learn about social media, brand awareness, content creation and influencer marketing.
What’s Social Media Marketing?
Social media marketing is a broad term that covers all online marketing campaigns and efforts made through social media platforms such as Facebook, Twitter and Instagram.
This marketing discipline often combines both social media management (the act of creating large social communities on social media sites) and social media advertising (paid digital marketing efforts to attract new followers to those communities). The members of these communities are then engaged to promote products, ideas, and services.
These campaigns can be extremely effective when a skilled social media strategist is at the helm. Social media experts who work for brands will manage social media carefully, communicate with followers when necessary, and monitor social media analytics.
Many social media professionals are seeking to learn more about social media optimization and build a career as social media specialists. It could be a comprehensive certification program or a course in social media marketing.
These courses and related careers require a special combination of skills. People who excel in these fields often share this unique combination. They are good communicators and can write concisely and clearly, which is helpful when posts are short in length. It’s important to have marketing savvy as it is crucial to understand customers and help them achieve their business goals. They also have analytical minds that can understand data and create reports.
Social Media Training
Online social media marketing classes are available at edX for beginners and experts alike. The Strategic Social Media Marketing course at Boston University will help you link strategy, tactics, and measure results to increase social media engagement. Learn how to create a social media strategy, manage social media and measure social media’s effectiveness.
Online Courses In Social Media Marketing
There are many online courses in Social Media Marketing. Boston University offers a course on Social Media Marketing as part their MicroMasters program Digital Product Management. This course teaches the fundamental techniques and strategies of social media to manage the launch and development of digital products.
The University of Pennsylvania’s Wharton School offers Fundamentals of Digital Marketing and Social Media. This program teaches digital marketing techniques and social media training, as well as real-world applications of digital marketing and e-commerce.