Online digital marketing courses are available at Wharton, Curtin, and other top schools. These courses will teach you the essential strategies for digital marketing. Digital branding, reputation management, offline tools and many other topics will help you advance your digital marketing career.
What’s digital marketing?
Digital marketing (internet Marketing) is advertising that is delivered via digital channels like search engines, websites and social media. It encompasses all offline marketing efforts. Marketing is about connecting with the audience at a right time and place. It is important to reach them offline in the modern world.
Different Types of Digital Marketing Campaigns
Search Engine Marketing (SEM), is commonly used in conjunction with Google AdWords or Bing Ads. Search engine marketers direct traffic to landing pages using effective ad copywriting, with the goal of completing an act. Google AdWords and Google Analytics are the most popular tools that marketers use to advertise in search and display. This type of marketing is also known by PPC, which stands for pay per click.
Social Media Marketing is a key area of digital marketing. It is widely used platforms like Facebook, Twitter and Instagram. This platform provides the best, most direct and widest possible connectivity between a brand and its customers.
Email Marketing is another type of digital marketing. However, it is much more direct than the others we have discussed. Email marketing has been around for decades. People still check their email at least once a day. Email is the best way to contact customers. With the right technology and data analysis skills, we can even analyze customer engagements after an email has been sent.
Content marketing is the creation and promotion information that is not directly related to promoting a brand. However, its purpose is to generate interest in products and services as well as other industry-related topics. A solid content strategy that links into other internet marketing channels and an overall marketing plan can increase brand exposure offline.
Affiliate marketing is when you work with third-party websites in order to promote your brand. You pay a commission to websites that drive traffic back from your website. Affiliate marketing allows you to collaborate with influential people to promote your brand, and increase awareness about your product.
SEO (Search Engine Optimization), is the process of improving the content, technical setup and overall reach of your site so that it appears at the top search engine results. Your goal is to bring customers to your site when they search for similar products or services. This marketing channel uses inbound marketing and effective blogging.