The programme is designed to give participants a thorough understanding of all aspects of marketing and sales. Participants should be aware of the importance of marketing in the overall picture and its role in the market. It is important to fully understand the marketing cycle and the essential techniques to manage it. It is important to understand how markets can change and adapt. Understanding the differences in markets and how they respond to changing circumstances is crucial. Because knowing is not enough, it is essential to actually experience. The course covers all of these elements and other important aspects. This course distinguishes between practical and theoretical needs in an educational approach. It therefore advances at a mixed pace to accommodate the concepts while keeping the participants interested.

IMCI's Product Management Course aims to teach students how to think outside the box to create innovative product ideas and solutions that will help them succeed in their industry. This course will provide a solid foundation in fundamentals and then help you to understand and manage products throughout their entire life cycle, from inception to marketing and innovation. Students will be able to work in any industry, but a special emphasis will be on product management and innovation in digital and media domains. A rich, well-structured curriculum is key to this resolution. Experts and professionals who are experienced in their field help the cause. They not only know what they need to do, but also take the initiative and make it fun and inspiring. All of the efforts are geared towards a single goal: to provide all the resources necessary to enable participants to develop the instincts required for product managers.

Admission to the Institute is open to all young men & women without any distinction of caste, creed or religion. The Institute reserves the right to refuse admission to any applicant without assigning any reason.

These Programmes have been designed to provide a sound foundation and develop broad knowledge and perspective needed for effective performance by entrant/middle level executive. In addition to building a comprehensive knowledge and understanding of real life, the programmes also lay emphasis on the use of analytical tools and quantitative methods in managerial decision-making. These programmes are targeted to act as a vital link between skill application and management orientation. These programmes are industry specific and have strong job orientation.

These certificate programmes are designed to provide latest techniques and knowledge in emerging new specialization areas of management. These are specially designed for working executives and academics and keen scholars.

These certificate programmes are designed to provide latest techniques and knowledge in emerging new specialization areas of management. These are specially designed for working executives and academics and keen scholars. These Programmes have been designed to provide a sound foundation and develop broad knowledge and perspective needed for effective performance by entrant/middle level executive. In addition to building a comprehensive knowledge and understanding of real life, the programmes also lay emphasis on the use of analytical tools and quantitative methods in managerial decision-making. These programmes are targeted to act as a vital link between skill application and management orientation. These programmes are industry specific and have strong job orientation.

These certificate programs are designed to teach the latest management techniques and knowledge in new areas. These certificates are designed for academics, working executives, and keen scholars. The duration of certificate programmes is one academic year, which consists of two semesters.