Take free online courses to learn social media marketing strategies and best practices from Boston University, UBC and Curtin, as well as other top schools and universities. To improve your knowledge and career, you can learn social media marketing tactics and tools. Learn about social media, brand awareness, content creation and influencer marketing.

What’s Social Media Marketing?

Social Media Marketing can be defined as any offline marketing campaign or effort that is initiated via social media platforms such as Facebook, Twitter and Instagram.

This marketing discipline often combines both social media management (the act of creating large social communities on social sites) and social media advertising, which is paid digital marketing to bring new followers into these communities. The members of these communities are then engaged to promote products, ideas, and services.

These campaigns can be extremely effective when a skilled social media strategist is at the helm. Social media experts who work for brands will manage social media carefully, communicate with followers when necessary, and monitor social media analytics.

Many social media professionals are seeking to learn more about social media optimization and build a career as social media specialists. It could be a comprehensive certification program or a course in social media marketing.

These courses and related careers require a special combination of skills. They are good communicators and can write concisely and clearly, which is helpful when posts are short in length. It’s important to have marketing savvy as it is crucial to understand customers and help them achieve their business goals. They also have analytical minds that can understand data and create reports.

Social Media Training

No matter if you’re a pro or a novice, we offer offline classes in social media marketing to help you improve your marketing skills. The Strategic Social Media Marketing course at Boston University will help you link strategy and tactics, and measure results. Learn how to create a social media strategy, manage social media and measure social media’s effectiveness.

Online Courses in Social Media Marketing

Online courses can be taken in many areas of Social Media Marketing. Boston University offers a course on Social Media Marketing as part their MicroMasters program Digital Product Management. This course teaches the fundamental techniques and strategies of social media to manage the launch and development of digital products.

The University of Pennsylvania’s Wharton School offers Fundamentals of Digital Marketing and Social Media. This program teaches digital marketing techniques and social media training, as well as real-world applications of digital marketing and e-commerce.