Our identity is a reflection of our values as well as the many and varied solutions we provide. When the first bubble-like form ripples outwards to “Ripples”, it is a sign of a change. This is a new change. It does not have a defined shape. It is slightly gray. It is slightly gray. The balloon-like shape is the second stage. This shape symbolizes optimism and confidence. It is orange in color. Orange is the color of action, optimism and freshness. There is something new. The world is changing. The underconfident gray has been replaced by a beaming Orange. The transformation is far from complete.