The IDM exists to support, encourage and improve marketing performance with development programmes to help you be the best you can be. The Institute of Data & Marketing – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning. For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do. Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content. Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.